Samsonite Launches ‘Tested Like Samsonite’ Campaign, Celebrating a Century of Innovation and Durability

Mumbai : Samsonite, a leading name in travel solutions worldwide, has unveiled its latest campaign, ‘Tested Like Samsonite’, highlighting the brand’s enduring legacy of excellence and innovation. This new initiative brings together influential figures to test the limits of Samsonite’s products, embodying the brand’s core values of resilience and perseverance.
With a history of over 112 years, Samsonite has established itself as a benchmark for quality in the travel industry. The ‘Tested Like Samsonite’ campaign pays homage to the spirit of endurance and strength, drawing a parallel between the personal journeys of resilience of those featured in the campaign and the unparalleled quality of Samsonite products.
Anushree Tainwala, Executive Director of Marketing, shares, “Our products represent more than just luggage; they are a pledge to our commitment towards unmatched quality and durability. This campaign is a celebration of that spirit, aiming to inspire our customers while highlighting our dedication to excellence.”
The campaign series, which includes a fourth video featuring Mamaearth’s Co-founder & CEO Ghazal Alagh, showcases her as an emblem of resilience, paralleling her experiences with the robustness of Samsonite’s Cubelite series. Through rigorous impact and pressure tests, the luggage’s ability to withstand the demands of travel is demonstrated, mirroring the brand’s promise of strength and reliability.
Chef Garima Arora, in another video, tests the endurance of Samsonite’s EVOA series amidst the culinary chaos of her kitchen. Utilizing the luggage for extreme impact challenges, from nut cracking to serving as a chopping board, she illustrates the luggage’s capacity to endure significant stress, emphasizing the brand’s commitment to manufacturing products designed for the rigors of travel.
Featuring other notable personalities like Karun Chandhok, Milind Soman, Sania Mirza, and Vidyut Jammwal, the campaign underscores Samsonite’s engagement with diverse talents and narratives of overcoming challenges. Spanning six videos, the series will be broadcast across digital, outdoor, and social media platforms, showcasing the individual stories of triumph and the exceptional quality of Samsonite products.
This campaign underscores Samsonite’s ongoing commitment to providing top-tier products and pushing the frontiers of innovation in the travel sector. It stands as a testament to the brand’s creative spirit, resilience, and the enduring quality of its offerings.