‘Steel’ the Show! G-SHOCK unveils the iconic 110 series watches in a striking metal upgrade

G-SHOCK, the pioneer of durable timekeeping and an ultimate symbol of rugged style, proudly introduces two  bold new additions to its ever-popular large case analog-digital G-SHOCK 110 series, under the G-STEEL line — the GM-110BD-1A9 and GM-110D-8A. These new models take G-SHOCK’s signature toughness to the next level with an upgraded, high-impact Stainless Steel band and bezel showcasing premium metal craftsmanship wrapped in bold, contemporary design. 

With their high-impact aesthetics and legendary durability, the two new models in the G-STEEL series are built to thrive in any environment  Blending refined aesthetics with G-SHOCK’s signature toughness, the latest model features a striking stainless-steel band and bezel that lend it a bold and premium appeal. 

Engineered for resilience, it boasts shock and magnetic resistance, along with 200-meter water resistance making it the perfect companion for both urban lifestyles and outdoor adventures. The durable design is matched with practical functionality, including world time across 31 time zones, a 1/100-second stopwatch, countdown timer, five daily alarms, and a bright LED light. 

With an approximate 3-year battery life and both analog and digital timekeeping, this timepiece delivers precision, performance, and style in one dynamic package. The GM-110BD-1A9 makes a bold statement with all-black ion plating and a gold-accented dial built for those who thrive in high-impact environments.

Introducing this new bold entrant in Casio’s G-SHOCK range, this timepiece stands out with its premium Stainless-Steel Band and Bezel delivering a sophisticated finish without compromising on the brand’s signature toughness. Built to endure, it features shock resistance, magnetic resistance, and 200-meter water resistance, making it as reliable in extreme environments as it is stylish on the wrist and with functions like world time across 31 time zones, a 1/100-second stopwatch, countdown timer, five daily alarms, and a bright LED light, this watch is engineered for high performance. 

Its analog-digital display, 12/24-hour format, and approx. 3-year battery life ensure everyday ease, wrapped in a durable yet refined design. The GM-110D-8A offers a timeless silver-tone finish that transitions effortlessly from workwear to weekend looks.

The GM-110BD-1A9 priced at ₹26,995 and the GM-110D-8A priced at ₹21,995 is up for grabs at exclusive Casio & G-SHOCK stores across the country. 

About G-SHOCK: 

G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness. In 1981, a daring challenge to prevailing norms ignited the genesis of G-SHOCK. Driven by Mr. Kikuo Ibe’s unwavering conviction that a watch could be crafted to withstand any shocks, Project Team Tough was formed to translate this vision into reality. 

Over a span of approximately two years, this team meticulously developed more than 200 prototypes. Their resolute efforts culminated in the breakthrough shock-resistant yet sophisticated and streamlined architecture we know today. 

Since its inception, G-SHOCK has embarked on a relentless journey of evolution, ceaselessly pursuing greater resilience and bold stylish appeal across structure, materials, and functionalities. Envisioned in 1983, G-SHOCK now stands on the cusp of its 40th Anniversary in 2023, having left an indelible mark by retailing over 100 million watches across 100 nations. 

Strengthened by this remarkable legacy, G-SHOCK remains resolute in its quest for enduring strength, ever ready to conquer new frontiers of toughness.

About Casio India Co. Pvt. Ltd.: 

Casio India Co. Pvt. Ltd.(CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. 

Casio India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators, Scientific Calculators, Label Printers and Clocks. Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. 

With a strong commitment to its corporate creed of “creativity and contribution,” Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.